The PH-neutral recipe comprises a uniquely mild combination of aloe vera, keratin proteins and jojoba oil. It cares for and protects the sensitive skin and coat of your puppy. A boost of naturally occurring bodily substances such as glycerin and keratin helps to retain natural moisture, strengthen hair structure and give your puppy a healthy, fluffy look. Leaves behind a subtle baby powder scent. - Application: Wet coat completely. Avoiding eyes, apply liberal quantity of shampoo. Work into leather. Rinse pet thoroughly and towel dry.